Satinbird Education

About this bundle

In today's digital age, having a strong online presence is essential for businesses to reach their target audience and drive growth. The Satinbird Social Media Skill Set is designed for people wanting to gain the essential knowledge and skills needed to plan and execute effective direct marketing campaigns and leverage social media to promote their business and engage with customers.

• Social Media Primer (aligned with SITXEBS001) - In this lesson, you will learn the basics of social media, including the most popular platforms, how they work, and how to use them effectively. You will explore the benefits and drawbacks of each platform and gain an understanding of how social media can be leveraged to engage customers and promote your business.

• Develop marketing strategies to acquire and retain customers (aligned with BSBMKG508) - In this lesson, you will learn how to develop effective marketing strategies that help you acquire and retain customers. You will explore different marketing channels, including email marketing, search engine marketing, and content marketing, and learn how to create campaigns that resonate with your target audience.

• Producing a direct marketing plan (aligned with BSBMKG508) - In this final lesson, you will learn how to develop a comprehensive direct marketing plan. You will explore the different types of direct marketing, including email marketing, direct mail, and telemarketing, and learn how to create a plan that delivers targeted messages and offers to your audience. You will also learn how to measure the effectiveness of your direct marketing efforts and make data-driven decisions to improve your campaigns.

To increase your skills further, you have the option to bundle two other practical courses:

• Marketing - Report on Data and Results (aligned with BSBMKG507) - In this lesson you will learn how to analyse data and create meaningful and engaging reports.  Get your points across to management ready for action.
• Social Media - Customer Engagement (aligned with SITXEBS001) - In this lesson, you will delve deeper into the art of engaging customers on social media. You will learn how to create content that resonates with your audience, how to respond to customer inquiries and feedback, and how to build a loyal following on social media.
• Social Media - Marketing & Promotion (aligned with SITXEBS001) - In this lesson, you will explore the various tools and techniques available for promoting your business on social media. You will learn how to create targeted social media campaigns, how to use social media to drive traffic to your website, and how to measure the effectiveness of your social media marketing efforts.

Our online training package is designed to be flexible and convenient.  We provide access to quality learning materials for 12 months, allowing you to learn at your own pace and in your own time. With easy-to-follow modules and interactive learning activities, you'll be able to gain the skills and knowledge you need to work in a business startup role in no time. 

And the best part? Our courses are aligned with the learning content prescribed by the Australian Quality Framework for Australian Vocational Education and Training (VET) sector.  So, once you've learned the material you will receive a Satinbird Education digital badge and we can help you enrol with a registered RTO running the same curriculum if you wish to extend your studies for formal accreditation.

So, what are you waiting for? Invest in your future. Sign up for our online training package today and take the first step towards a rewarding career as a new business developer!

Why are direct marketing and social media skills in high demand?

Direct marketing has long been an important component of any comprehensive marketing strategy, and social media has become an increasingly important channel for businesses to reach their target audience. By having skills in both areas, you'll be able to help businesses create seamless and integrated marketing strategies that combine the strengths of both channels.

In addition, having both direct marketing and social media skills demonstrates a strong understanding of marketing fundamentals, and showcases your ability to adapt to changing technology and consumer behavior. This can make you a valuable asset to any marketing tea, opening up opportunities for a wide range of marketing roles across industries.  It can position your for success in the marketing industry and help you stand out from other candidates in a competitive job market.

Who is this bundle designed for?

The course that combines direct marketing and social media skills would be useful to a wide range of individuals, including:

• Marketing team members who are looking to expand their skillset and stay current with the latest marketing trends would benefit from this course. By learning how to seamlessly integrate social media and direct marketing strategies, they can create comprehensive marketing plans that drive results for their clients or employers.

• Entrepreneurs and small business owners can also benefit from this course, as it provides them with the knowledge and skills needed to effectively market their products or services to their target audience. By understanding how to use social media and direct marketing in tandem, they can create cost-effective and impactful marketing campaigns that can help them grow their businesses.

• Students who are interested in pursuing a career in marketing can also benefit from this course, as it provides them with a strong foundation in marketing fundamentals, including social media and direct marketing. This can help them stand out from other job candidates and make them more competitive in the job market.

Overall, anyone who wants to learn how to create effective marketing strategies that combine the power of social media and direct marketing would find value in this course. Whether you're an experienced marketing professional or just starting out, this course can help you expand your skillset and stay ahead in today's competitive marketing landscape.

FAQs

What are Satinbird Skill Sets or bundles?

Satinbird Skill Sets (or course bundles) are carefully selected groups of courses that fit a particular training theme. We have brought them together for you at a very attractive discounted price.

What if I want a customised bundle or a different one?

Easy! Get in touch with us at [email protected] and tell us what you need.  We’ll be happy to customise bundles to meet your needs, whether you’re an individual or an organisation looking to put together training packages, we can help.

Why should I take this bundle of courses - Satinbird Social Media Skills Set?

This course will help you develop the skill set required for direct and digital marketing.

Do I need prior experience to take this course?

No, this course is suitable for individuals who are looking to develop their skills and knowledge in this area, regardless of their current level of experience.

What is a microcredential?

A microcredential is a digital badge that recognises an individual's knowledge and skills in a specific area. Each course within this bundle earns a digital badge as does completion of the bundle.

How do employers benefit from microcredentials?

Microcredentials provide employers with the ability to rapidly upskill their workforce with specific skills.  That means less training downtime, faster application of new skills, more flexible teams and great savings for stretched budgets.

How do employees benefit from microcredentials?

Employees benefit from microcredentials by rapidly learning new skills that can be actively used in their workplace.  They learn what they need, when they need it and earn a badge to prove it.

What are the benefits of online learning with microcredentials?

Online learning with microcredentials offers the flexibility to learn at your own pace and the convenience of learning from anywhere. Additionally, microcredentials provide a way to demonstrate your knowledge and skills to employers.

How do digital badges enhance my career prospects?

Digital badges are a great way to showcase your skills and knowledge to employers. They can help you stand out from the competition and demonstrate your commitment to professional development.

Are microcredentials and digital badges recognised by employers?

Yes, many employers recognise microcredentials and digital badges as a way to demonstrate knowledge and skills.